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AB InBev grew into the world’s largest brewer and third-largest consumer packaged goods company through mergers and acquisitions, which left the company with a siloed and fragmented IT landscape. Sales representatives, in particular, were impacted by having to use old and heavy systems that increased their time spent on administrative tasks, putting a drag on their sales productivity.
“Sales reps were unhappy,” said Vital Potlatov, Senior Business Technologist with AB InBev. “They couldn’t calculate their bonuses. They couldn’t measure their success. There was simply no business efficiency with their systems. The business demanded a mobile solution.”